Too many still think and act as if #Digital #Transformation topics like #IoT #Industry40 etc are pure technical topics.
The value resides in the intelligent combination of business & IT – well, that should be a no-brainer, but are we as IT companies, Service Providers, Consultants etc really acting on this?
There are positive examples – but still not enough. That’s one of the reasons why amongst others so many SMBs do not jump on the train yet – and are thus threatening their existence. As I once wrote somewhere: Not having access to data is bad, having access and not using it in a business appropriate way is a real waste.
We need to face it – the principles of e.g. Orchestrated Manufacturing are old, the algorithms partially exist since centuries. The real benefit comes from fast compute now being a commodity and thus everybody (theoretically) having access to it.
Whoever uses technology just for the sake of using technology will fail, whoever sells technology just for the sake of selling technology might have a quick success but no longstanding customer satisfaction journey.
One always needs to reflect the business needs and tie the use of technology to those use cases.
From high level, there are three main categories of use cases:
1) Product Improvement
2) Production improvement
3) Find a new revenue stream
First step in any exploration with a customer needs to be the agreement of where in those three categories the customer (and thus also the provider) wants to act. Never, absolutely never, do this in IT discussions – this is a business scenario where IT can (should) enable, but not lead.
Second step needs to be a real thorough #UseCase discussion. Identify a few, agree on the PoC, run it fast ( #FailFast ), reflect results and adjust. Only if one is successful with these small steps the chance for doing more comes up, so make sure to focus.
Probably all of the above is #CommonSense – so what are we missing in getting higher acceptance?